Thursday, December 18, 2008

Remedy Communications to Extend Reach and Impact of Metanomics "Virtual Talk Show"

Toronto, December 16, 2008 – Metanomics, a "virtual talk show" filmed primarily in the online, 3D world of Second Life and broadcast on the web, announced today that Remedy Communications, a leading communication and "virtual world" development company, will provide marketing and technical expertise to the program.

Remedy will supply the resources to extend Metanomics’ role as the leading source of insight into online virtual worlds. Metanomics, hosted by show founder Professor Robert Bloomfield of Cornell University's Johnson Graduate School of Management, will continue to focus on best practices for the swiftly evolving enterprise, educational and social opportunities of online three-dimensional web content.

"The partnership with Remedy Communications is a valuable resource as Metanomics strives to enrich its substance, reach and influence. I am impressed by the energy and talents of both the Remedy creative staff, and the virtual world development team that will promote and operate the Metanomics show,” said Professor Bloomfield. "We want Metanomics to be the most trustworthy portal to access the latest and best in virtual world practices and potential."

Metanomics has charted, analyzed and assessed the growing commercial and consumer importance of virtual worlds, using Second Life as its "home base". For Metanomics, virtual worlds "are serious business".

Many businesses, small to multi-national, are looking for solutions to remain competitive in a global market with limited resources. "In an economic period where cost-savings are critical for large corporations, virtual worlds offer advantages that are not fully realized by alternative bleeding-edge internet solutions," said Sandy Adam of Sigma-Aldrich Chemical. "For example, Sigma-Aldrich uses virtual worlds for cost-effective 3D collaboration, as well as for product demonstrations that would not be possible at customer sites. Enterprises that benefit from 3D visualization, global intra-communications, or effective social networking, rely on the weekly Metanomics show to keep up-to-date with timely and in-depth coverage of virtual world opportunities."

Erica Driver, co-founder of ThinkBalm, an independent analyst firm focused on enterprise use of the Immersive Internet, and formerly a strategic advisor at Forrester, said that: “The Metanomics show is a futuristic combination of traditional lecture, TV talk show, massive group text chat, and weekly gathering of friends and associates from around the globe. In just a year, the Metanomics show has evolved into an invaluable source of information about immersive internet trends, developments, and announcements."

In recent Metanomics programs, attorney Benjamin Duranske considered how the creation of virtual worlds might alter intellectual property law, architect Jon Brouchoud explained how virtual worlds could provide cost-saving collaborative and integrated practice in the building industry, and Dahlia Khalifa of the World Bank emphasized the value of reaching a large world audience through virtual worlds as part of their "Doing Business 2009" report.

"Remedy believes that virtual worlds hold real practical and commercial potential for a vast range of business, non-profit and social organizations," said Doug Thompson, CEO, Remedy Communications. "Much like the first Internet revolution, use of 'virtual worlds' can assist collaborative business practices, save money, and build revenue. The Metanomics program is dedicated to showing businesses and others how to step into this brave new world."

Additional information about Remedy and Metanomics, along with the full press release and related contact information, can be found here:


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