Jeremy Ettinghausen (aka Jeremy Neumann in SL), Digital Publisher for Penguin Books UK, has recently announced that William Gibson, masterclass cyberpunk author (who is credited as a co-founder of the whole genre with his book Neuromancer written in 1984), is going to be around Second Life to launch his latest book, Spook Country. There will be a few Gibson-promoted activities, like watching Gibson's latest movie No Maps for These Territories.
The fun part of the whole event is the contest for creating a Gibson avatar. If you're interested, just IM Jeremy Neumann!
Image of Gibson is © 2005 Michael Carpenter/Zenwerx Custom Programming
Coverage on Boing Boing available here.
Update: The date for Gibson's appearance is August, 2nd!